Gord Hobbins, Canada, 24-36 miles a week

Gord Hobbins, Canada, 24-36 miles a week
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Have noticed I heel strike less pronouncedly with the BIOM's than I do with my other training shoes...

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Natural Running Workshops by ECCO BIOM with Dr. Matthias Marquardt in Hamburg and Munich

Natural Running Workshops by ECCO BIOM with Dr. Matthias Marquardt in Hamburg and Munich
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ECCO invited journalists to Natural Running Workshops in Hamburg and Munich to explain the concept of Natural Motion which is the basis for BIOM. Dr. Matthias Marquardt is a sport medicine specialist and manual therapist. As well as his medical job he also works as an organizer for running courses and as a journalist. At the Natural Running Workshops he explained the idea of Natural Motion and showed the advantages of Natural Running for everyone's body.

In between the theoretical courses, the participants went outside in the park for practical training. There they learnt different exercises for healthy and stabilizing running, and of course they ran together with Dr. Marquardt in their brandnew BIOMs. All the participants were really impressed by the new running feeling of ECCO BIOM and the concept of Natural Running.

 

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"New Running" Phenomenon Analysis amongst runners in the USA and Germany - a cooperation between ECCO BIOM and Trendbuero (Hamburg)

"New Running" Phenomenon Analysis amongst runners in the USA and Germany - a cooperation between ECCO BIOM and Trendbuero (Hamburg)
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With "New Running", ECCO and Trendbuero provide a deep insight into the multifaceted discussions of the runners community. The new semantic analysis tool InsightBench was used to evaluate more than 100,000 documents from German and American sources. Three themes set the tone: performance, health and authenticity. The study also explores what significance the theme of natural running mechanics holds for runners.

 

Trendbuero and ECCO conducted unprecedented research into the discussion that takes place amongst runners, thus gaining a deep understanding of what the community talks about. The analysis of this discussion resulted in a detailed grasp of runners' mindset, interests, likes and dislikes.

 

Coming soon: How important is performance for runners?

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ECCO BIOM is product of the month in Germany's "Runner's World" / February 2009

ECCO BIOM is product of the month in Germany's "Runner's World" / February 2009
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What a start! Even before ECCO BIOM was available in the running stores (since March 2009) the German Runner's World tested the BIOM.

 

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What are the most important features of the shoe?

What are the most important features of the shoe?
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The most important features of the BIOM shoe are as follows:

  • Anatomically shaped last - based on 2200 scanned feet - offers a perfect fit for runners feet
  • YAK-leather upper (optional textile upper) delivers superb strength, breathability and fit
  • Direct-injected PU lasts much longer than normal EVA and supports in an anatomical way
  • Direct-injected anatomical foot bed adds perfect anatomical full-length foot support
  • TPU-rubber outsole for perfect grip and excellent forefoot flexibility
  • Biomechanical sole construction allows for natural running motion
  • Low profile sole reduces pronation speed and pronation angle
  • Anatomical constructed flex grooves let the foot flex and move in a natural way
  • Excessive forefoot flexibility provides a better push of angle
  • Low rounded heel construction moves the landing point under the heel
  • Horizontal heel flex reduces horizontal and vertical landing forces
  • Direct injected heel cap and the midsole construction supports the heel in an anatomical way
  • Anatomical constructed shank system stabilizes the foot without limiting the natural torsion
  • Direct-injected PU midfoot arch element offers a superb support of the midfoot arch - without limiting the natural pronation
  • Low weight (BIOM A Men's < 300 gr.  in size US 10/43) less additional mass means less artificial force development
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