The BIOM Project Blog

Gord Hobbins, Canada, 24-36 miles a week

2009-06-26T08:32:52Z

Have noticed I heel strike less pronouncedly with the BIOM's than I do with my other training shoes...

Natural Running Workshops by ECCO BIOM with Dr. Matthias Marquardt in Hamburg and Munich

2009-06-25T16:12:03Z

ECCO invited journalists to Natural Running Workshops in Hamburg and Munich to explain the concept of Natural Motion which is the basis for BIOM. Dr. Matthias Marquardt is a sport medicine specialist and manual therapist. As well as his medical job he also works as an organizer for running courses and as a journalist. At the Natural Running Workshops he explained the idea of Natural Motion and showed the advantages of Natural Running for everyone's body.

In between the theoretical courses, the participants went outside in the park for practical training. There they learnt different exercises for healthy and stabilizing running, and of course they ran together with Dr. Marquardt in their brandnew BIOMs. All the participants were really impressed by the new running feeling of ECCO BIOM and the concept of Natural Running.

"New Running" Phenomenon Analysis amongst runners in the USA and Germany - a cooperation between ECCO BIOM and Trendbuero (Hamburg)

2009-06-25T16:09:01Z

With "New Running", ECCO and Trendbuero provide a deep insight into the multifaceted discussions of the runners community. The new semantic analysis tool InsightBench was used to evaluate more than 100,000 documents from German and American sources. Three themes set the tone: performance, health and authenticity. The study also explores what significance the theme of natural running mechanics holds for runners.

Trendbuero and ECCO conducted unprecedented research into the discussion that takes place amongst runners, thus gaining a deep understanding of what the community talks about. The analysis of this discussion resulted in a detailed grasp of runners' mindset, interests, likes and dislikes.

Coming soon: How important is performance for runners?

ECCO BIOM is product of the month in Germany's "Runner's World" / February 2009

2009-06-25T15:58:45Z

What a start! Even before ECCO BIOM was available in the running stores (since March 2009) the German Runner's World tested the BIOM.

What are the most important features of the shoe?

2009-06-20T14:32:12Z

The most important features of the BIOM shoe are as follows:

Anatomically shaped last - based on 2200 scanned feet - offers a perfect fit for runners feet
YAK-leather upper (optional textile upper) delivers superb strength, breathability and fit
Direct-injected PU lasts much longer than normal EVA and supports in an anatomical way
Direct-injected anatomical foot bed adds perfect anatomical full-length foot support
TPU-rubber outsole for perfect grip and excellent forefoot flexibility
Biomechanical sole construction allows for natural running motion
Low profile sole reduces pronation speed and pronation angle
Anatomical constructed flex grooves let the foot flex and move in a natural way
Excessive forefoot flexibility provides a better push of angle
Low rounded heel construction moves the landing point under the heel
Horizontal heel flex reduces horizontal and vertical landing forces
Direct injected heel cap and the midsole construction supports the heel in an anatomical way
Anatomical constructed shank system stabilizes the foot without limiting the natural torsion
Direct-injected PU midfoot arch element offers a superb support of the midfoot arch - without limiting the natural pronation
Low weight (BIOM A Men's < 300 gr. in size US 10/43) less additional mass means less artificial force development

Can the shoe be worn by all kinds of runners (overpronation, supination, pronation)?

2009-06-20T14:31:01Z

BIOM shoes can be used by almost every runner. Only 10% of the runners - those who have a heavy pronation with an angle from about 12 degrees - should not wear the BIOM running shoe. All runners should adapt slowly to the new construction of the running shoe. The BIOM training plan, offers adequate information. Runners with strong pronation and a high body weight should proceed especially gradually and not wear the shoe too frequently.

What are the differences between the categories A, B and C?

2009-06-20T14:28:52Z

Besides the running speed, there are other criteria that can be used to divide the different categories A, B and C.

BIOM A is the shoe for the "serious runner", the professional to semi-professional runner. Who trains hard and tries to push themselves to the limit. The "serious runner" tries to find self affirmations and extremities, or self awareness whilst running.

BIOM B focuses on the "fitness runner", whose main motivation is to better their bodily condition. The "fitness runner" often trains for other sports and commonly likes to move. These runners like to have a special connection with nature.

BIOM C is the shoe for the "occasional runner", or the "opportunity runner". Most noticeable about these runners is that their wish is to better their bodily condition, fitness and a healthily way of living.

Bjarne Møller, Denmark, more than 60 km per week

2009-06-17T11:03:36Z

Requires a long time to get used to when an over-achieving runner is to use them. But clearly the best and most free running experience I have ever had. I am still careful in order to avoid injuries/overstress.

Marcel Rombouts, Netherlands, 40-60 km per week

2009-05-10T11:17:35Z

I am working at the PK Runningshop. Testing the shoe on fartlek,hill and endurance training. The shoe feels like a light trainingshoe/competitieshoe.