News & Stories

ECCO invited journalists to Natural Running Workshops in Hamburg and Munich to explain the concept of Natural Motion which is the basis for BIOM. Dr. Matthias Marquardt is a sport medicine specialist and manual therapist. As well as his medical job he also works as an organizer for running courses and as a journalist. At the Natural Running Workshops he explained the idea of Natural Motion and showed the advantages of Natural Running for everyone's body.

In between the theoretical courses, the participants went outside in the park for practical training. There they learnt different exercises for healthy and stabilizing running, and of course they ran together with Dr. Marquardt in their brandnew BIOMs. All the participants were really impressed by the new running feeling of ECCO BIOM and the concept of Natural Running.

With "New Running", ECCO and Trendbuero provide a deep insight into the multifaceted discussions of the runners community. The new semantic analysis tool InsightBench was used to evaluate more than 100,000 documents from German and American sources. Three themes set the tone: performance, health and authenticity. The study also explores what significance the theme of natural running mechanics holds for runners.

Trendbuero and ECCO conducted unprecedented research into the discussion that takes place amongst runners, thus gaining a deep understanding of what the community talks about. The analysis of this discussion resulted in a detailed grasp of runners' mindset, interests, likes and dislikes.

Coming soon: How important is performance for runners?

What a start! Even before ECCO BIOM was available in the running stores (since March 2009) the German Runner's World tested the BIOM.