With "New Running", ECCO and Trendbuero provide a deep insight into the multifaceted discussions of the runners community. The new semantic analysis tool InsightBench was used to evaluate more than 100,000 documents from German and American sources. Three themes set the tone: performance, health and authenticity. The study also explores what significance the theme of natural running mechanics holds for runners.
Trendbuero and ECCO conducted unprecedented research into the discussion that takes place amongst runners, thus gaining a deep understanding of what the community talks about. The analysis of this discussion resulted in a detailed grasp of runners' mindset, interests, likes and dislikes.
Coming soon: How important is performance for runners?
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